Company information
Mission
Chie was born as one of the pioneering social enterprises in Vietnam towards preserving and promoting the traditional weaving of ethnic minority artisans. We not only create sustainable livelihoods for the highlanders but also strive to empower ethnic minority women. We train them to produce handicrafts bearing the cultural and artistic imprint of their minority. The high-quality products they create are not only sold at the local market but are also introduced to customers in Vietnam and abroad.
Preserving traditional handweaving
Bringing customers high-quality handmade products
Creating jobs for ethnic minority women
Becoming a center for developing handicrafts
Vision
Chie Dupudupa is a social enterprise with a vision for sustainable development. Chie strives to create more livelihoods and empower ethnic minority women, providing them with a stable life and sustainable development in the future. Thereby, we want to establish a center for developing handicrafts of ethnic minorities in Vietnam with activities of introducing, displaying, trading, and promoting products to people who love handicrafts.
Core values
Our core values are built around 5 key elements:
Commitment to Social Responsibility: Chie commits 100% of business activities towards the goal of bringing positive value to the community.
Transparency: Chie ensures transparency in co-production activities with ethnic minorities as well as input and output product values.
Respect Diversity and Indigenous Culture: Chie respects the local people and indigenous culture.
Openness and Willingness to Share: Chie is always open and willing to share our knowledge and experiences with the community.
Equity: Chie pursues fair trade standards.
Commitment to the community
Transparency
Respect for people and local culture
Openness and willingness to share
Fairness
Social impact
Cultural continuity & spread
We always strive to introduce and promote the culture of hand-woven weaving to the domestic and international community through the production and promotion of the handicraft products imbued with the cultural identity of the ethnic groups.
Fairtrade, decent work & sustainable livelihood
Chie's business always adheres to the principles of Fair Trade, Decent Work, and Sustainable Livelihoods, pays wages by capacity, and strives to create stable jobs, especially for minority women.
Circularity, zero waste & environment protection
Chie's entire production process ensures to minimize the amount of indigestible waste into the environment. We use 100% natural materials with fabrics woven from cotton, linen, silk, and hemp, along with natural hand-dying materials such as indigo, maple wood, brown roots, tea leaves...
Women empowerment
Chie wishes to give ethnic minority women the opportunity to have stable jobs, continuously improve their skills, so that they can control their own lives, have financial autonomy and have the right to make decisions on important issues at their family and in their community.
Design & innovation
Chie offers our customers creative designs and always strives to improve our products to enhance the handmade brocade products' applicability and artistry, making them suitable for modern, minimalist styles and the needs of our customers.Where we work & the people who work with us
Chie works alongside ethnic minority communities, independent artisans and cooperatives in the northern provinces of Vietnam, including the Lao and Thai in Dien Bien, Hoa Binh and Son La; the H'Mong in Ha Giang, Nghe An and Hoa Binh; the Dao in Lao Cai; and ethnic minority groups in the Central Highlands and central Vietnam.
Photos from our sourcing regions
Business model
Chie plays a role as a bridge between artisans from ethnic minorities and customers. The artisans of Chie's production team are all trained to improve their sewing skills to produce and deliver high-quality products from their traditional materials. Profits Chie earns from the business will be used to develop the social enterprise and create more income and stable job opportunities for upland people.
